VP of Marketing

Industry

Behavioral Virtual Clinic

Capital

Series A, $20M total

Team Size

By the Numbers

312

Identified

Vetted

Introduced

Placed

147

Days

The Challenge

The team has identified the need for a seasoned Vice President of Marketing who will establish the company’s marketing function and position them for accelerated growth while advancing their mission in treating vulnerable populations. This executive will need 5-10+ years of relevant marketing experience in a tech-forward business, with B2B2C focus. They will develop paid and organic marketing strategies, online and offline tactics, and manage a team. Responsibilities include budget management and planning, channel allocation, and channel testing. Reporting to the CEO, they must a steward of the company’s culture, and an ambassador for their brand in the marketplace.

The Mandate

Domain Expertise

Payer/Employer exp. & DH industry exp.

Growth Marketing Expertise

Paid and Organic channel exp.

B2B2C Marketing Strategy

Commercialized / built national strategy

Process & Infrastructure

Establish & implement processes

Patient/Customer Growth

10x user / patient growth in 1 year

Brand Awareness

Name is trusted in the health market

Marketing P&L

Exp. with $0-200K+ monthly budget

Team Building

Inherited / built team of 1-5 people

Quantitative

Uses data to establish creative strategies

Cross-functional Collaboration

Integral partner to C-suite and partners

Entrepreneurial

Thrives in startup environment

Mission-driven

Is “all-in”