VP of Marketing

The Challenge

The Vice President of Marketing represents a critical addition to the leadership team, ultimately responsible for continuing to establish the company as a widely trusted brand leader to the patients, governments, and corporate entities it serves. This entrepreneurially-minded and mission-driven leader will function in the senior-most marketing role and will own all aspects of strategy, communications and media while also sourcing and engaging with high-quality vendors. Furthermore, they will leverage their credibility, deep domain expertise, and B2B and B2B2C/B2C marketing capabilities to spearhead messaging and content development efforts. The VP of Marketing will also develop an enriching consumer experience,ultimately accelerating business growth and introducing new product lines to market. As a skilled communicator and collaborator, they will work cross-functionally with internal stakeholders and will play an instrumental role to make a meaningful impact on customer experience and patient outcomes.